Tractenberg & Co.
INFLUENCER MARKETING | PUBLIC RELATIONS | SOCIAL MEDIA | EXPERIENTIAL MARKETING

Copy of What We Do

 
 

OUR DISCIPLINES

 

 
 
 
 


 

INFLUENCER MARKETING 

Infuses aspirational appeal and insider credibility through strategic partnerships and brand relationships

STRATEGY

Map interactive, smart ways for brands to connect with influencers whose shared values match those of the brand DNA

EARNED

Identify and engage with influencers in one-on-one meetings, through events, trips, creative mailings and seeding, to disrupt, drive trial, awareness, conversation and ultimately sales

OWNED

Align with brand-right influencers who are best suited to tell your story, negotiating fees, drafting and enforcing contracts, managing every step of the partnership.  This approach ensures compelling content that cuts through the social clutter

SEEDING

In addition to our own relationships and proactive outreach based on our deep relationships and social listening, we are on the front lines of vetting and creating strategic alliances with the best platforms to get product and key messaging into the hands of the right influencers

 

MEDIA RELATIONS

Forges and maintains lasting relationships with key members of the media, imbuing the brand with authority and relevance

PARTNERSHIPS

Actively seek potential like-minded companies and causes to create mediagenic partnerships, amplifying consumer appeal

STRATEGY

Carefully examine each brand’s marketing goals and calendar to create breakthrough, disruptive communication plans

RELATIONS

Constantly cultivate relationships with brand-right key media and influencers, leveraging their profiles to amplify a brand’s messages through dynamic content

ENGAGEMENT

Continuously generate conversations about the brand and its products in websites and blogs, amongst social influencers, in newspapers and magazines, on television, and radio

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SOCIAL MEDIA MANAGEMENT

Connects with your fans 24/7, driving advocacy, key messaging, conversation, a firestorm of demand and ultimately click-through

COMMUNICATORS

Clear and concise messaging is our forte.  We are masters of language and can more easily incorporate the unique tone of social into your communication channels

STORYTELLING

Emotionalize your brand and bring relevance to your products.  We understand what it means to be conversational between the brand and the public

STEWARDS

Versed in crisis management, we know how to diffuse and drive corrective language quickly and efficiently, as more increasingly, customers use social media as a sounding board for issues they encounter with brands

COMMUNITY MANAGEMENT

Part customer service, part listening, part discussion → we cultivate relationships with real people and actively manage your current and ideal follower

 

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TALENT

Connects your brand with people of prominence whose shared values foster a sense of belonging and obsession with your products

EXPERTS

Enlist spokespeople and ambassadors to infuse the brand with credibility amongst consumers and media

THE STUDIO

Our interactive, kaleidoscopic space designed by Simon Doonan of Barney’s New York and furniture designer Jonathan Adler, is a destination for influencers and celebrities to connect with our clients’ products and to create dynamic content

RELATIONSHIPS

Host one-on-one meetings with influencers and celebrities, curating our brands that best fit their values to drive content and conversation

SEASONAL EVENTS

Seasonal themes and creative installations in our STUDIO bring cultural moments in beauty to life and serve as Instagrammable centerpieces for all-agency editor/influencer events

 

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EXPERIENTIAL

Brings your brand to life via impactful, immersive experiences, fostering meaningful connections that convert attendees into brand evangelists

We create immersive experiences for media, influencers, & consumers

STRATEGY

Collaborate with our internal departments to develop compelling experiences that spark media coverage, excite influencers and drive UGC

DESIGN & PRODUCTION

Masterfully design and plan your event, organizing logistics, fabricating customized materials, and executing onsite

SOCIAL INTEGRATION

Promote your event ahead of time and develop ways to incorporate social into the event itself, driving excitement and reach for robust owned and earned coverage

STAFFING

Curate highly-trained brand ambassadors to represent your brand through quality conversations and onsite activations that lead to deeper connections with consumers

 

CREATIVE PRODUCTION

Cohesively conveys your brand’s core values, personality and voice through all creative mediums including still, video and illustrative

We create content, foster dialogue, and build advocacy with like-minded consumers

STRATEGY

Audit your channels and together with our multidisciplinary teams, create dynamic plans to bring your story, products, and promotions to life with visuals that speak to your target audience

CONTENT CREATION

Conceptualize, produce, direct and edit high-quality content including illustrations, graphics, model and influencer campaigns, video tutorials, and product photography

MEASUREMENT

Constantly measure the stickiness and effectiveness of the content, adjusting the creative, copy and audiences we speak to, ensuring the content is resonating with your ideal customer

PROMOTION & ADVERTISING

Reach your ideal customer through strategic targeting on Facebook and Instagram, ensuring your content is being seen and interacted with