OUR DISCIPLINES
INFLUENCER MARKETING
Infuses aspirational appeal and insider credibility through strategic partnerships and brand relationships
STRATEGY
Map interactive, smart ways for brands to connect with influencers whose shared values match those of the brand DNA
EARNED
Identify and engage with influencers in one-on-one meetings, through events, trips, creative mailings and seeding, to disrupt, drive trial, awareness, conversation and ultimately sales
OWNED
Align with brand-right influencers who are best suited to tell your story, negotiating fees, drafting and enforcing contracts, managing every step of the partnership. This approach ensures compelling content that cuts through the social clutter
SEEDING
In addition to our own relationships and proactive outreach based on our deep relationships and social listening, we are on the front lines of vetting and creating strategic alliances with the best platforms to get product and key messaging into the hands of the right influencers
MEDIA RELATIONS
Forges and maintains lasting relationships with key members of the media, imbuing the brand with authority and relevance
PARTNERSHIPS
Actively seek potential like-minded companies and causes to create mediagenic partnerships, amplifying consumer appeal
STRATEGY
Carefully examine each brand’s marketing goals and calendar to create breakthrough, disruptive communication plans
RELATIONS
Constantly cultivate relationships with brand-right key media and influencers, leveraging their profiles to amplify a brand’s messages through dynamic content
ENGAGEMENT
Continuously generate conversations about the brand and its products in websites and blogs, amongst social influencers, in newspapers and magazines, on television, and radio
SOCIAL MEDIA MANAGEMENT
Connects with your fans 24/7, driving advocacy, key messaging, conversation, a firestorm of demand and ultimately click-through
COMMUNICATORS
Clear and concise messaging is our forte. We are masters of language and can more easily incorporate the unique tone of social into your communication channels
STORYTELLING
Emotionalize your brand and bring relevance to your products. We understand what it means to be conversational between the brand and the public
STEWARDS
Versed in crisis management, we know how to diffuse and drive corrective language quickly and efficiently, as more increasingly, customers use social media as a sounding board for issues they encounter with brands
COMMUNITY MANAGEMENT
Part customer service, part listening, part discussion → we cultivate relationships with real people and actively manage your current and ideal follower
TALENT
Connects your brand with people of prominence whose shared values foster a sense of belonging and obsession with your products
EXPERTS
Enlist spokespeople and ambassadors to infuse the brand with credibility amongst consumers and media
THE STUDIO
Our interactive, kaleidoscopic space designed by Simon Doonan of Barney’s New York and furniture designer Jonathan Adler, is a destination for influencers and celebrities to connect with our clients’ products and to create dynamic content
RELATIONSHIPS
Host one-on-one meetings with influencers and celebrities, curating our brands that best fit their values to drive content and conversation
SEASONAL EVENTS
Seasonal themes and creative installations in our STUDIO bring cultural moments in beauty to life and serve as Instagrammable centerpieces for all-agency editor/influencer events
EXPERIENTIAL
Brings your brand to life via impactful, immersive experiences, fostering meaningful connections that convert attendees into brand evangelists
“We create immersive experiences for media, influencers, & consumers”
STRATEGY
Collaborate with our internal departments to develop compelling experiences that spark media coverage, excite influencers and drive UGC
DESIGN & PRODUCTION
Masterfully design and plan your event, organizing logistics, fabricating customized materials, and executing onsite
SOCIAL INTEGRATION
Promote your event ahead of time and develop ways to incorporate social into the event itself, driving excitement and reach for robust owned and earned coverage
STAFFING
Curate highly-trained brand ambassadors to represent your brand through quality conversations and onsite activations that lead to deeper connections with consumers
CREATIVE PRODUCTION
Cohesively conveys your brand’s core values, personality and voice through all creative mediums including still, video and illustrative
“We create content, foster dialogue, and build advocacy with like-minded consumers”
STRATEGY
Audit your channels and together with our multidisciplinary teams, create dynamic plans to bring your story, products, and promotions to life with visuals that speak to your target audience
CONTENT CREATION
Conceptualize, produce, direct and edit high-quality content including illustrations, graphics, model and influencer campaigns, video tutorials, and product photography
MEASUREMENT
Constantly measure the stickiness and effectiveness of the content, adjusting the creative, copy and audiences we speak to, ensuring the content is resonating with your ideal customer
PROMOTION & ADVERTISING
Reach your ideal customer through strategic targeting on Facebook and Instagram, ensuring your content is being seen and interacted with